The Living Room Candidate

The Museum of the Moving Image has created an ongoing and expanding online exhibit, The Living Room Candidate, a comprehensive online collection of television and web video commercials by presidential candidates.

https://www.livingroomcandidate.org/

The collection includes ads and commentary covering every election from the 1952 match-up between Eisenhower and Stevenson to present.  Over 300 commercials can be viewed by year and party or by specific themes and visitors to the site can register to create custom playlists for reference or classroom presentations.

The site also allows embedding of individual videos in your own web page.  Below is “Youth”, one of a series of innovative ads in a montage style created for the 1968 Nixon campaign by filmmaker Eugene Jones.  And, on the Democratic side, “Drums”, created for the 1996 Bill Clinton campaign.